Sun for Soul - Branding & Identity
Plan and design logo direction and brand guidelines for Sun for Soul - a modern Chinese wellness brand. Sun for Soul founder Jennifer Sun grew up with a severe asthma condition that could only be tamed by Chinese herbs stewed for hours. Now, she works with her father, Chinese medicine practitioner Dr. Jiaji Sun to make the tradition accessible and delicious. Together they are simplifying Chinese medicine for the modern lifestyle.
Diving deep into the brand ethos of what Sun for Soul is with Dr. Sun and Jen Sun, Phocus wrote a in-depth creative brief reflecting the creative goals of Sun for Soul and worked on a friendly aesthetic that says “Chinese herbs and asian wellness can be part of your every day routine”.
An elegant and modern trademark logo and identity mark featuring the simple font families of Canela and GT America combined with a graceful olive branch graphic. Sun for Soul is now available at the following stores.
HIGH VIBE 138 E 3rd St, New York, NY 10009
WOOM CENTER 274 Bowery New York, NY 10012
SUN COLLECTIVE 16 Clinton St New York, NY 10002
ANTIDOTE APOTHECARY + TEA BAR 1633, 200 Franklin St, Brooklyn, NY 11222
GRASS ROOTS JUICERY 336a Graham Ave, Brooklyn, NY 11211
BOKETTO WELLNESS 106 N Vine St Floor 1, Richmond, VA 23220
GOLDEN HOUR 410 SE Ash St, Portland, OR 97214